We go to great lengths in our business to make a good impression on our clients. We pay big bucks to put expensive graphics on our vehicles and put our team in nice professional looking uniforms. We spend thousands of dollars on training and certifications not to mention phone book ads, pens and coffee mugs with our logo on them.
But are we missing the little things that matter most and actually cost nothing to do?
It’s one of those little things that I want to talk to you about.
How are you packing your boxes?
Funny question huh? But a very important one.
I’ve had clients tell me that they felt confident and secure in our company just by seeing how we placed items in their boxes after cleaning their contents.
Using bubble wrap and packing like kind items together such as glass with glass and books with books, let’s your client know I care without you saying a word.
Some companies even put a business sized card on the inside of every box that they pack that says “Packed With Care By ________” so the client actually knows the name of the person that handled their things.
What an awesome personal touch!
How does that song go…”You say it best when you say nothing at all”…? How true.
If you are gone and your client is unpacking their own boxes what are they going to feel about your company when they open one up? What are they going to feel when they see how you taped up the outside of the boxes and put fragile or do not stack stickers on them?
Will they feel special? Cared for? Or will they feel unimportant?
So what does your packing say to your clients….?
Remember people forget what we say and what we do but they never forget how we make them feel.
Just something to think about…:)
Here’s a short video of Travis showing students how to properly pack contents in one of our Firehouse Classes.