One of the challenges in business is to be open minded about growing and adapting your thinking. A really good way to do this is to open your mind to new perspectives and new ways of thinking.
A mentor of mine taught me that success leaves a trail. You don’t need to reinvent the wheel you just need to walk down the path already forged by someone who has been there done that and successfully achieved what it is that you want to accomplish.
So the first thing you can do is find someone who has achieved what it is that you want and then study how they accomplished it. Who did they talk to, interview? Did they take a particular class or did they hire a coach? (This by the way is something that I would recommend that you do) And most importantly did they write a book?
I believe that words are incredibly powerful and that you can never read too many books.
I could literally live in a book store with a comfy couch and a latte…just sayin…:)
A person can give themselves a college education with a library card. Think of how powerful it is to be able to have a what to do manual right in front of you and even more importantly written by someone who has maybe been in your shoes and can relate to what you are going thru.
Being in business is tough and sometimes lonely if you feel stressed or just don’t have anyone to bounce ideas off of. In college classes they don’t really teach you outside of the fundamentals of a balance sheet and business plan. And there is so much more than that to know to survive and thrive in your business.
Most business owners open up their doors because they want freedom and have a dream. Not because they are great managers or marketers. Which are two very important elements to possess if you want to have success in your business. In fact a lot of business owners don’t understand the first thing about their financial books or how to track their profit centers.
The good news is that there are a lot of great marketers, financial advisors and managers that have written books for us to learn from. The more information you have the more informed decision you can make when planning your goals within your company as well. You may be a seasoned business owner or just a newbie doesn’t matter. We all have a learning curve as times are changing in how we do business.
Now there are many books that I could recommend for you to read but let’s start with just a few. If you don’t like to read then buy books on audio and listen to them while driving to the office or on the treadmill.
Here are 5 books that I feel are a must read for any business owner:
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Napoleon Hill
- Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievementby Mark Victor Hansen
- The Success Principles(TM) – 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be by Jack Canfield
- Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. by Joe Sugarman
- All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authen ticity Is the Best Marketing of All by Seth Godin
It is so important to learn to think outside the box especially when it comes to marketing your product or services. These books can help you develop your own way of doing things in your business that are in alignment with your goals both personally and professionally. If you aren’t sure how to set goals there is a great book written on goal setting by Jack Canfield. These books can also give you a solid foundation to build from. Because most of the time it’s whats between our ears that needs the most work.
You should also read as many books about your particular business as you can. It will make you a better business owner the more you understand your particular market sector.
Look we can’t know everything about everything and we don’t need to if we know where to find it. School is never out for the Entrepreneur and you shouldn’t want it to be. Business would be boring if we stopped growing and learning. Innovation would come to a halt and new ideas would cease to exist.
We don’t always have the answers when we hit a road block so seeking the help of an expert is key.
So go online or to the book store andÂ start expanding your mind just a bit.
Ps. If any of you have already read any of these books I would love to hear what you thought of them??