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The International Cleaning Experts Expo Is In January

The International Cleaning Experts Expo Is In January


There are several industry shows and gatherings that we as cleaners and restorers can choose from each year to gain some new insights and keep our finger on the pulse of latest technology and education.

On January 26-27 I would like to invite you to one of the best value for your time and investment shows of 2017.

The International Cleaning Experts Expo know as ICE, is happening in Las Vegas on January 26 & 27. About 90 days from now so you have plenty of time to get a great deal on a ticket to Vegas.

ICE Expo is a show conceived by manufacturers in the cleaning Industry who saw a need to serve the growing number of cleaning professionals. ICE Expo is simply an incredible value. Attendee and Exhibitor fees are a fraction of the price of other shows and have been designed to be as all-inclusive as possible. This show truly is the most bang for your buck!

One low admission prices gets you tons of free educational seminars/classes.

And this year my free training will cover “How To Out Market The Big Box Franchises In The Restoration Game”.

I will teach you how easy it is to build a lucrative restoration business without having a huge marketing budget or a big franchise name behind you. Whether you are currently offering restoration services to your client base or just thinking about getting into this lucrative industry, you will walk away with the step by step process you need to have in place in your business to have adjusters, agents, and clients sending you all the restoration jobs you could possibly want.

So don’t hesitate go on over to and get registered.

To give you an example of the quality education and information delivered at these seminars/classes here is a sample of what I covered in my last ICE Expo educational seminar as featured on Pro Cleaners Network:

The High Profit Side Of Cleaning

So go on over and get yourself registered for International Cleaning Experts Expo 2017!

One Of The Most Important Skills You Need To Learn To Be Successful In Restoration

One Of The Most Important Skills You Need To Learn To Be Successful In Restoration

Having the expertise and skill set that will allow you to write a scope of repairs correctly is critical to any restoration business.

There are 5 key components that are part of a good scope.

Do you know what they are?

Here is a 5 part series that I put together breaking own each one of them down for you…






When Disaster Strikes Are You Really Ready?

When Disaster Strikes Are You Really Ready?


A lot of restoration companies see big dollar signs when they hear on the news that there is a big hurricane or storm about to hit land.

But what they don’t see is all the work that needs to be done before you even consider taking something like a CAT loss on.

Here is my latest article in Restoration and Remediation Magazine Contents Restoration In Extreme Conditions where I go into detail about what resources you will need to have in place to be successful before running out to a Catastrophe (CAT) Loss situation.

The Two Things I Have To Have On Every Initial Call Out

The Two Things I Have To Have On Every Initial Call Out

When I go into a home there are two things I would never leave behind.

My booties and a chemical/dry sponge.

The following links I do receive compensation for.

I wouldn’t want to be caught at a job site without either of them.

Putting booties (shoe covers) on before walking into someone’s home after
a fire seems kinda strange until you think about exactly what that says
about your level of respect for that home and its owner.

I have had so many homeowners touched by this simple gesture.

They usually say “oh don’t worry about whats on your shoes everything
is covered in soot anyway.”

But when I insist saying “this is still your home” they immediately feel
that I care about what is important to them and this puts them at ease
with me.

There are many different ones to choose from but I have found that I like
the blue non skid covers like these:

As for Chem Sponges also known as dry sponges, I prefer the 6″ long as I find
that the 8″ ones are clumsy if you aren’t using them on a pole.

I use ones like this:

A Chem Sponge is invaluable as a marketing and diagnostic tool.

With a swipe across any surface you can detect contaminates that may not be seen
by the naked eye.

This will also help you determine which areas are affected and will need to be remediated.

As a marketing tool it is truly priceless. I can’t tell you how many times I have been doing a
walk thru with a waffling home owner as to how “bad” the contamination really is and with
one swipe across their bedroom wall they can see just how bad the contamination truly is
and want to know how quickly can the cleaning process begin!!

Keeping these two tools in your tool box will help set you up for success for sure.

Getting The Job Is Easier Then You Think

Getting The Job Is Easier Then You Think

Too many times in our restoration businesses we get so focused on the “marketing” and signing the job that we miss the much bigger picture.

When someone has just been thru a loss of some kind the last thing they care about is the wrap on your work van or the catchy slogan on your business card.

What they really want and need is to be heard and to feel that you are there to take care of them.

So You Want To Get Into CAT Losses Do You

So You Want To Get Into CAT Losses Do You

Here is a four part series that I recently put together addressing the four things that you should know when it comes to Catastrophe Losses and what you need to avoid.

Let me know what you think by commenting below and if you have any questions:)

Part !:

Is there fire cleanup work on CAT losses?

Part 2:

Do you have what it takes?

Part 3:

Dealing with the Adjuster on a CAT loss is very different.

Part 4:

Show Me The Money!!

A Great Resource For Your Business

A Great Resource For Your Business

Time is by far our most precious resource.

And I don’t know about you but I am very protective of my mailbox as well as my inbox for this very reason.

I don’t want to clutter either of them with junk that will suck my time and energy weeding thru to determine what is trash and what has value for me.

Restoration & Remediation Magazine has a lot of resources for the Restoration Contractor of today and is definitely worthy of your time to digest each month.

The printed magazine is free and delivered to your mailbox each month. Just go here to get your subscriptions started Restoration And Remediation Magazine.

There is also a weekly E-Newsletter that is sent out every Thursday chock full of free training and latest industry information regarding software, equipment and case studies.

Not to mention my weekly Ask Annissa Video Column that you don’t want to miss out on:)

So subscribe to the E-Newsletter here.

You can ask me anything you like about restoration i.e.: contents or structure cleaning, marketing, systems, pack out or employee hiring and I will answer you by posting a video on the column.

Send your questions to or comment here below.



Hiring Employees – How To Avoid The Nightmares

Hiring Employees – How To Avoid The Nightmares

happy employees


Problem employees or problems with employees is one of the biggest complaints that I here from business owners.

And I am not going to lie, employees can be one of bigger challenges of being in business.

How do you hire good trustworthy employees?

Once you have hired them, how do you keep your employees motivated?

I would ask you to consider that maybe the “problem” isn’t the employee.

I’ve been hired by companies to help in this department and a lot of the time what I find is not that they staff or employees are the problem but the lack of systems, training and accountability are what has the owner or boss wanting to pull their hair out.

You can hire all “A” players to work in your company or on your crew but if you don’t give them the right tools, direction and support one of two things will happen. They will either leave you for greener pastures or they will turn into a bad apple in a hurry.

So the first thing you need to look at in your company is you as the owner and your management team and ask yourself these questions with brutal honesty.

Am a supportive to my team in both morale and training?

What is my attitude and that of my management toward the staff?

What areas can I improve in my company when it comes to communication and systems with my team?

If you are honest with yourself you will find that the root of any employee issues you may be having starts with you and your management.

Now don’t get me wrong I am not saying that your employees or team aren’t responsible for their actions and job performance at all.

But what I am saying is that you are the person of control of the situation and it all starts with you as the owner.

There are definitely some things you can put in place to minimize your employee headaches.

I want to share with you a few that I do in my own company:

  • Background checks:All potential new hires are put through a full background check, including driving record. If you state in your application or hiring process that all applicants must be able to pass a back ground check, you can prequalify potential employees in advance.
  • Employee Handbook: A detailed expectation and agreement of employment will help you make sure that your new employees are in agreement with the standards that you have put into place in your company. It will also establish expectations of your new hires.
  • Company Culture: Creating an environment where others can excel and are rewarded for such goes a long way to set standards within your team. If you hire someone who doesn’t fit in with your team’s standards that they are all held to, they will likely weed themselves out.
  • Let Them Plan The Fight… Then, they won’t fight the plan. Include and engage your employees in planning your company’s success. If the plan isn’t working then they know they are the ones with the power to change it. Including their goals will give them a collective target to shoot for. This alone can minimize bad attitudes, lack of follow through and create the desire to help you and your business grow.

I will tell you also that the more power and acknowledgement that you give to your employee the stronger and happier they will be as team members.

And when the people who are working in your business dealing with your clients everyday are happy and feel appreciated they will convey this to your client in their interactions with them.