I often wonder if business owners ever ask their clients this question.
Think about it…
When was the last time you were asked by a service based business how you would rate them say on a scale of 1-10? 10 being AWESOME!
I am guessing your answer is probably never.
I’m not sure why they don’t ask us. I mean don’t they want to know what we want so they can give us more of it?? If they aren’t making us happy wouldn’t they want to know they aren’t??
I had one business tell me they didn’t ask because they thought it might open them up to more complaints…REALLY!!
That kind of mentality is business suicide.
In this connected world that we live in today you can bet your bottom dollar that if your clients are not happy with you or your service they are tweeting, Facebooking and texting about it to all of their sphere of influence not just there friends and family. So you had better be asking them to tell you first so you can do something about it.
It continually blows my mind when I dine out or when I am standing at a cash register and the person taking my money from me doesn’t look me in the eye or speak directly to me let alone ask me how my experience with them has been for me.
I don’t owe you my money. No one is forcing me to spend it with you it is what I am choosing to do. So I expect you to acknowledge me and make me feel good about handing over my hard earned money to you. I expect you to provide me with immense value and you had better stand behind what you sell me or I am gonna call you on it.
And when you do all these things that tell me you actually care and that I am not just a bank deposit to you, I will give you my loyalty for life. In fact I will tweet, Facebook and tell my entire sphere of influence and anyone else that will listen about my experience with you.
And I will do this because you will stand out as being VERY different than the others.
Because I will never forget how you made me feel like I matter and that I made a difference when I did business with you.
You might think I am arrogant and who am I to say these things and try to put these requirements on you and your business.
And why should you care what I think anyway right??
Because I am your customer…and possibly your biggest fan.