The International Cleaning Experts Expo Is In January


There are several industry shows and gatherings that we as cleaners and restorers can choose from each year to gain some new insights and keep our finger on the pulse of latest technology and education.

On January 26-27 I would like to invite you to one of the best value for your time and investment shows of 2017.

The International Cleaning Experts Expo know as ICE, is happening in Las Vegas on January 26 & 27. About 90 days from now so you have plenty of time to get a great deal on a ticket to Vegas.

ICE Expo is a show conceived by manufacturers in the cleaning Industry who saw a need to serve the growing number of cleaning professionals. ICE Expo is simply an incredible value. Attendee and Exhibitor fees are a fraction of the price of other shows and have been designed to be as all-inclusive as possible. This show truly is the most bang for your buck!

One low admission prices gets you tons of free educational seminars/classes.

And this year my free training will cover “How To Out Market The Big Box Franchises In The Restoration Game”.

I will teach you how easy it is to build a lucrative restoration business without having a huge marketing budget or a big franchise name behind you. Whether you are currently offering restoration services to your client base or just thinking about getting into this lucrative industry, you will walk away with the step by step process you need to have in place in your business to have adjusters, agents, and clients sending you all the restoration jobs you could possibly want.

So don’t hesitate go on over to and get registered.

To give you an example of the quality education and information delivered at these seminars/classes here is a sample of what I covered in my last ICE Expo educational seminar as featured on Pro Cleaners Network:

The High Profit Side Of Cleaning

So go on over and get yourself registered for International Cleaning Experts Expo 2017!

A Great Resource For Your Business

Time is by far our most precious resource.

And I don’t know about you but I am very protective of my mailbox as well as my inbox for this very reason.

I don’t want to clutter either of them with junk that will suck my time and energy weeding thru to determine what is trash and what has value for me.

Restoration & Remediation Magazine has a lot of resources for the Restoration Contractor of today and is definitely worthy of your time to digest each month.

The printed magazine is free and delivered to your mailbox each month. Just go here to get your subscriptions started Restoration And Remediation Magazine.

There is also a weekly E-Newsletter that is sent out every Thursday chock full of free training and latest industry information regarding software, equipment and case studies.

Not to mention my weekly Ask Annissa Video Column that you don’t want to miss out on:)

So subscribe to the E-Newsletter here.

You can ask me anything you like about restoration i.e.: contents or structure cleaning, marketing, systems, pack out or employee hiring and I will answer you by posting a video on the column.

Send your questions to or comment here below.



Going Out Of Business


I want to share a story with you about a really good top notch cleaning company that asked me for help last week.

They said that they were struggling and had been for the past couple of years. Each month they watched as their revenue go lower and
lower and lower.

They were desperate.

At this point they have cut their overhead,layed off employees and even sold one of the vans they were using in their business.

They told me they have been doing everything they can to stay in business and keep their head above water. And yet their bank account just keeps getting lower and lower and their hours keep getting longer and longer.

“The economy is horrible and we are tired. Do you think if we took your class and added fire cleaning there is a need in our area?”

Ok I get asked this question all the time. And my answer is always the same.

Absolutely YES!

There is ALWAYS a huge need in the restoration industry for good, carring, highly skilled, organized, compassionate companies to handle and process Contents Cleaning jobs all over the world.

The problem with companies wanting to get into Contents Cleaning is they don’t realize what a gold mine of revenue they have at their disposal and if they aren’t properly trained and ready to handle the work they could ruin a golden opportunity before they even know what they have.

The cool part about cleaners getting into Contents Cleaning and Restoration is you already have a lot of the supplies and equipment
you need. So the startup cost can be quite minimal.

I did tell them that to me it didn’t sound like they were trying to save their business. It sounded like they were going out of business
the slow and painful way.

Don’t let this happen to you.

If you are struggling in your cleaning business or just tired of being the one behind the wand and in the truck 10 hours a day then you need to do something to change that.

The great part about Contents Cleaning is you can have others doing the work for you while you supervise and oversee things.
You don’t have to be the one behind the wand so to speak to be making money.

I hate to see a good cleaning business struggling when there is such a need for them in the industry.

And fires happend all the time they aren’t depedant on the economy.

If you would like to find out more about adding this very profitable and systemized division to your cleaning company checkout our upcoming class dates and let us show you the way to higher profits.

The Power Of A Conversation

Tomorrow morning we are leaving to catch an airplane at 4:00am and flying from one side of the country to the other.

Literally…Washington to Florida 🙂

Why would we do that…?

To have a conversation with YOU.

You see we believe in the power of a conversation.

In just a short conversation with the right person you can revamp your marketing strategies, identify opportunities, change your perspective and create massive value for one another.

That being said…we want to do just that…have a conversation with you! 🙂

We will be in Clearwater Beach Florida for 4 days at Connections and we want you to come to the event and talk with us.

Let’s talk about how you are doing right now…

Are you getting what you want out of your cleaning or restoration company? Do you struggle to find good solid employees that will take care of your clients like they own the company? Are adjusters handing you work constantly? Are you looking for a high value service that you can provide that will give you the edge over your competition? Are there systems in place in your company that automatically create repeat and referral business for you? Do your clients get a WOW! experience from your company consistently?

I know that is a lot of questions to throw at you but these are the kinds of converstations that we want to have with you.

So come to Connections and stop by and say hi to us in booth 311 Firehouse Education.

We will have a limited number of folders available with information on our upcoming Reno class and our tried and true proven method on how to get the job everytime. This is the same system that we have used in our business that creates incredible results on auto pilot creating for us an 85% referral based cleaning and restoration business that we enjoy.

Here’s a link with all the info:

So come on…come say hi! 🙂

Talk soon,

~Annissa and Kevin


How To Build Relationships With Clients

You would think that building a relationship with a client would be easy and come naturally to most businesses but it does not. In fact many businesses are terrible at building relationships.


Because they fail to do the one thing that they have to do in order to develop a good, solid, long lasting relationship and that is to make a connection.

A client wants nothing more than to feel that their needs, wants and concerns are cared about and that they will be cared about in the process. A client isn’t stupid either. They will know if you are just going thru the motions or if you are genuine. They can tell if you really care about them or if you just want their check to clear. The motto “fake it till you make it” won’t work for you in this instance. Your client has a choice and you want to be their choice every time hands down.

Think about it. How many times have you walked into a business and felt like you mattered? An even scarier question, how many times have you walked into a business and knew immediately that you didn’t matter at all?

There are companies small and large that do this beautifully.

You know the ones.

There is the coffer shop that has your drink made before you even step thru the door. The car wash that remembers your favorite fresh car smell and makes sure that the driver’s seat is always put back in your favorite spot before you get in to drive away. And even the online store that ships your orders to you next day for free.

You go back to these places and would never consider going anywhere else because you have a connection with them and know that your needs, wants and ultimately your happiness matters to them. That you matter to them.

So how do you make a strong, solid, long lasting connection?

1. Create Outrageous Value~ Give your client over the top outrageous value. Deliver above and beyond their expectations and deliver more than you promise to the point that they think WOW every time they interact with you or your business.

2. Ask Them What They Want~ Don’t sit and wonder what your client wants or needs or worse yet think you already know. Check in them to make sure you are both on the same page. Ask them what they want from you and then give it to them.

3. Listen When They Talk~ You client knows better than anyone what you need to do to connect with them. So ask them constantly. Check in verbally often and then take action on what they tell you. If you don’t they will know you really do not care and they will feel you aren’t listening to them.

4. Atmosphere~ Make sure that the culture and atmosphere in your company makes your clients feel welcome and cared about. Even if your business doesn’t have a retail store front and you only talk to clients on the phone this is vital. Atmosphere is portrayed in your décor, cleanliness, tone of voice, words, smile, actions and location of a retail establishment. Be sure it says you matter.

5. Education Based Marketing~ Your client is not a mindless drone. They are a person who wants to be able to do the right thing and make an informed decision when it comes to spending their money. So it is your job to inform them why your business is the best place for them to spend their money and there is no better way to do that than to educate them about your product, service, etc. and what they need to be looking for from you. It’s a great way to ethically brag about yourself and your business while creating reciprocity with your clients.

6. Be Ethical~ Creating a strong company culture that always puts ethics first. If you want a relationship and connection with your clients then they have to know, like and trust you. Never waver on this. If a client feels treated badly and lets face it, this can happen in the best of businesses, fix it immediately. Once you have lost a clients trust it can be all but impossible to earn it back.

Gone are the days of transactions in business. Clients are way savvier than that and demand that you earn their respect and their money by being in a relationship with them. And the good news is that there are so many terrible businesses out there doing just the opposite that they actually make it quite easy for someone like you that cares and wants to connect to swoop in and be the hero.

If you nail this in your business you will be guaranteed success and never worry about competition again.