FREE MARKETING! how would you like 130 organizations to share your message to their audiences for FREE!? Well that is exactly what happened a few days ago for several business owners in the cleaning and restoration industry. How many people did they just reach?...
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Packouts – What Not To Do
Sometimes knowing what not to do can be the most valuable information a person or in this case a business can have in their toolbox. Like when you are driving on a road for the first time at night and you see a sign that says “warning sharp curve ahead”. About the...
The Three Biggest Mistakes a Restorative Cleaner Can Make When Dealing With a Hoarding Situation
We’ve all heard the saying what is one man’s trash is another man’s treasure. To a person who hoards that statement is so very true. The simple short definition of hoarding is the practice of collecting or accumulation something.Which most of us do. I have seen...
A Case Study: Garage Fire – A Father’s Worst Nightmare
On a beautiful Friday morning in the quiet little country town of Pine Island, Minnesota (population 3263) a family welcomed their new infant son. When life is so brand new and so tiny you become very aware just how fragile and dependent that life is. Witnessing a new...
The Three Biggest Mistakes Restoration Companies Make When Doing Contents Restoration
Contents restoration is one of the most lucrative and rewarding services you can offer in the industry. And yet it is one of the most overlooked and underserved profit centers. When it comes to fire restoration most companies think the big money is in the...
Wildfires – The Dangers and The Opportunities
The West Coast of the United States is a beautiful place full of spectacular and majestic high mountain forests. People travel from all over the globe to hike, relax and take photos of some of the oldest forests in the world including the famous Red Wood Forests in...
The Packout – The Critical First Step to Building a Relationship
I will never forget my first fire job. It was a small kitchen fire with very little structural damage but it filled an 1800 square foot house that was packed full of contents with black smoke. So the packing and inventory was quite a chore. Back then we didn’t have...
Are You Prepared to Handle Contents in a CAT Loss Environment?
When we think of catastrophic losses like hurricanes, tornadoes and flooding we picture roofs needing to be replaced, windows blown out and entire houses that are flooded. And thats a pretty accurate picture except its missing one very critical element. The life long...
Women and Men United on the Front Lines
After 20 plus years as a woman in The Restoration and Cleaning Industry I have come to realize a few things about men in our industry. And I believe that that statement is also true in reverse. Men are courageous, ambitious and committed to their work. They as a...
Contents Cleaning in a Post-COVID World — What Has Changed?
A popular question that I am getting asked quite frequently these days is “What has changed in Contents Restoration with COVID in the world today”? My answer? Everything and nothing at all. Wait…WHAT? Nothing has really changed in regards to how we should be...